When it comes to social media marketing, it’s not always just about a paid advertising strategy. Well-planned, well-executed organic channels can have amazing long-term impact on your bottom line, as well as where your bike shop fits into your local community. Not to mention, it’s mostly free.

And when it comes to your organic strategy, there’s doing social, and then there’s doing social right. In this article, we’ll explain the benefits of doing it right.

Key word: Proactive. Don’t play defense with your online reputation. Play offense.

Ever searched for a product or service online, only to come across a negative review that made you think twice? That’s the influence of online reputation. It’s more than just having a website or social media profile—it’s about actively shaping how your business is perceived. A strong digital reputation helps you build trust, attract customers, and stand out from the competition.

In this article, we’ll explore why proactively managing your online reputation can be a game-changer in today’s connected and often skeptical world.

What is the #1 Digital Strategy you should implement for your Bike Shop? Local SEO. Period.

No fear. Usually this error has a pretty simple fix. If your Bike Shop or Bike Brand has an eCommerce website with Shopify, this article provides a general checklist to consider if you are getting the ‘Misrepresentation Policy’ error from Google Merchant Center.

The bicycle industry is evolving rapidly, and in today’s digital world, having a strong online presence is essential for success. That’s where we come in. Welcome to VeloFly Digital, your dedicated partner in digital marketing and eCommerce consulting for bike shops and burgeoning bike brands.