Digital Marketing & eCommerce Consulting Services for the Cycling Industry
Let’s face it… we live in a digital world, and whether you’re a small business or the next big thing, navigating the arenas of Digital Marketing and eCommerce can be daunting. Not to mention, many of the agency partners that exist in this space can be expensive, less flexible, or just don’t know the cycling industry well enough. With our 15+ years of experience in Digital Strategy Consulting and a deep passion for all things bikes, we are your solution.
Our consulting model is designed to identify your exact Digital Marketing and eCommerce needs and then provide custom-tailored options to help you succeed.
We accomplish this through 3 different low-cost support packages:
1. ‘Lead-the-Horse’ Package
Hourly Rate
We realize that sometimes you just need an expert to show you some things. Our ‘Lead-the-Horse’ offering does just that.
We’ll take the time to deep-dive and assess your entire Digital Marketing and eCommerce portfolios. We’ll analyze what you’re doing right, and what could use some improvement. Then we’ll cultivate an action plan for you and train you on how to execute your strategy. We’ll help you put the proper analytics and tracking in place to provide you with the type of actionable insights you’ll need to take it from here.
Think of this as our way of using our experience and expertise to coach you into being a better manager of your company’s Digital Marketing and eCommerce portfolios.
See our range of consulting scope below.
2. ‘On-the-Fly’ Package
Hourly Rate
The ‘On-the-Fly’ offering takes our ‘Lead-the-Horse’ model to the next step. We’ll still conduct the necessary deep-dive assessment and build-out our proposed action plan, but you may need some help executing from there.
So this offering pulls us in to help you execute. With no long-term contracts, we’ll work on an ad-hoc hourly basis to assist you with anything your action plan needs help with, as they arise.
Do you need help setting-up and running some new ad campaigns? Do you need help executing a social media strategy? What about optimizing your website for better SEO or conversion performance? We have you covered. We can even partner with any existing agencies or vendors you may use.
We will work with you on an as-needed hourly basis to assist in executing any strategy or process that your action plan requires to succeed.
See our range of consulting scope below.
*Creative/Video Production and Digital Advertising services may require additional costs.
3.‘Team-Player’ Package
Monthly Retainer
Our ‘Team-Player’ approach is just that. Think of us as an extention of your team. We’ll help you manage and execute your Digital Marketing and eCommerce strategies, just as though we are one of your staff. In other words, we’'ll be an on-going part time consultant at your disposal.
This is the go-to option for our clients that really need a more consistent level of support, but don’t have the resources to hire on a full time employee for these responsibilities.
Similar to our other two offerings, we’ll first perform a deep-dive assessment to analyze what you have going on. Then we’ll help you build-out an action plan. And depending on the level of your on-going needs, we’ll put together a proposal for a monthly retainer that keeps us remotely “on staff” for you. We can even partner with any existing agencies or vendors you may use.
No major committments here though. Our retainer contract will be monthly. Keep us onboard, helping you manage your Digital Marketing and eCommerce performance, for as many months as you see fit.
See our range of consulting scope below.
*Creative/Video Production and Digital Advertising services may require additional costs.
Our Consulting Scope
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What kind of actionable KPI reporting are you running that is providing the proper insights to understand your marketing effectiveness? How skilled are you at analyzing Google’s Analytic suites like GA4 and Adwords? What about your CRM?
We have you covered. We can help you build out the proper level of KPI reporting you need to drive your business forward. We can also help you navigate the often confusing world of Google reporting and other industry Analytics platforms. -
How good is your website at converting visitors into opportunities? Are you using the right CTAs? How effective is your site at merchandising your products and services? Do you need help developing your Shopify site or managing Google Merchant Center?
We can help you maximize the potential of your online properties and ensure that your website is performing at the level you need to drive your eCommerce business forward.
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Do you need help with developing compelling digital content? From website banners, to ad campaigns, and social media imagery… even motion graphics… we can help!
Our designers have experience in developing content for bike shops and cycling brands. We understand the lifestyle and product representation you’ll need to capture with your visual assets.
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Do you need help either shooting or editing video… or both? What about shooting high quality lifestyle or inventory photos?
We have experienced photography and video production professionals (yes, including certified drone pilots), that can assist not only with shooting your next ad, or website content, but also with editing and sound design.
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How well is your SEO channel performing? Are you maximizing your potential on Google SERPs? Are you staying up to date with the latest updates to Google’s organic algorithm? How optimized is your Google Business Profile?
We have you covered. Our Google Certified SEO Analysts will assist you with making sure your website and business listings are highly competitive in organic search results.
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Are you finding Paid Search services to be expensive and therefore looking to manage it in-house? Need a resource to help you get your Digital Advertising strategy off the ground? Need a part-time analyst to run your campaigns?
Thats where we come in. We can assist with all of the above. We can coach you on how to manage your own digital advertising campaigns, work with your existing vendor, or take these services on ourselves.Our Google Certified experts can evaluate your best options and work with you to decide the most effective way to find success with your Google PLAs, Paid Search campaigns (PPC), Display Advertsing, Re-Targeting campaigns, Paid Social, and even OTT & CTV ads.
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There is doing Social… and then there’s doing Social right.
Are you really putting out the right kind of high quality content for your consumers to identify with? Are you creating an engaging social community for your business? Are you creating aspiration, excitement, and a loyal fanbase with your social strategy?
Whether it’s Instagram, Facebook, Tik-Tok, YouTube, etc… social is our bread ‘n butter. We can assist you, in several ways, with developing and growing your Social Media strategy and followship.
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Having a solid online reputation is key, especially in highy competitive markets. How many stars do you have on Google? What about Yelp?
Your online rankings and consumer reviews can often be the deciding factor when it comes to where your customers choose to take their business.
We can help you implement strategies to boost your postive online reviews and defend against anything negative.
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How well are you data-mining your CRM to build multiple audiences for your email marketing campaigns? Are you tracking the success and ROI of your email campaigns? Need help building out your email templates?
What about SMS? Do you have an SMS communication strategy with your customers?
We can help here. Whether its adoping a new email marketing solution and getting it set-up to deliver results according to best-practices, or designing a compelling newsletter, we can assist in helping you manage a quality email and SMS marketing channel. -
Online chat and direct messaging is an outstanding way for consumers to have an instant and direct method of communication with your business. It’s a way to simply meet our customers where they are.
We can help you adopt, implement, and manage an online chat and direct messaging strategy to ensure you stay connected to your customers as openly as possible, ensuring a high level of service.
